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Referral Marketing for Small
and Mid-Sized Law Firms

Revenue shouldn’t depend entirely on your ad budget. With First Call Friday, you’ll build a relationship-driven referral system anyone on your team can manage — no rainmaking required.

Who We Help

  • Associates ready to grow a real book of business before they make partner

  • Entrepreneurial attorneys who want to launch or grow their law firm with a referral system they can rely on 

  • 7 to 8-figure law firms, in any practice area, who don't want to depend soley on ad agencies and PPC to create profitable relationship-driven business

How We Decide If We're A Fit

We start with a 30-minute discovery call to understand your needs and determine if we're a good fit for each other. Here are some of the questions we'll discuss together.

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  • Which of the 4 referral marketing audiences are you trying to target? (image below) ​

  • What budget do you have to take action? 

  • Do you have a team to help? 

  • What does your current referral marketing strategy consist of, or do you need help creating one?

  • What's happening right now that made this the moment you wanted help building a referral system, and what happens if nothing changes? 

Infographic Audiences for Referral Marketing.jpg

First Call Friday

First Call Friday was founded by Delisi Friday in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing.  

 

Not ads, not billboards, and not relying entirely on PNCs calling your law firm to sign up new cases. First Call Friday is about real relationship building among lawyers, referral partners, current clients, and former clients.

 

If ads are your only source of business, you're not just gambling on your marketing - you're betting IT ALL. No law firm owner should take that risk. And no attorney should gamble their entire docket of cases being filled just by the law firm's marketing. You can be a rainmaker and build a referral pipeline of your own. 

 

First Call Friday can teach you how to turn rejected cases into a referral system intake can manage on its own.  

 

With 20 years of legal experience working with 7, 8, and 9-figure law firms, along with being in the top 1% of LinkedIn creators in the legal industry on the platform (source: LinkedIn SSI), Delisi shares strategies to drive law firm case referral growth.

 

And once we've determined a strategy right for you and/or your law firm, it's time to outline the tactics used, create a plan to follow, and take action. From a simple calendar system in Outlook and a list of names for associates just starting out, or a dashboard connected to a CMS and CRM with reporting and KPIs, First Call Friday can help.  

 

Want to increase attorney case referrals, but not sure what to do, or where to start? First Call Friday! 

How We Help

  • Private coaching/consulting on a monthly or retainer basis (based on availability) 

  • Law firm and legal association training and speaking

  • Online community of lawyers dedicated to referrals with weekly group trainings led by Delisi, guest speakers, referral marketing resources, and networking opportunities (launching February 2026)

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