Referral Marketing for Small
and Mid-Sized Law Firms
Revenue shouldn’t depend entirely on your ad budget. With First Call Friday, you’ll build a relationship-driven referral system anyone on your team can manage — no rainmaking required.
First Call Friday
First Call Friday was founded by Delisi Friday in 2025 to help small and mid-size law firm owners grow through strategic, referral-based marketing.
Not SEO, not PPC, not billboards, not commercials, and not relying entirely on PNCs calling your law firm to sign up new cases. First Call Friday is about real relationship building among lawyers, current clients, and former clients.
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If ads are your only source of business, you're not just gambling on your marketing - you're betting IT ALL. No law firm owner should take that risk. First Call Friday can teach you how to turn rejected cases into a referral system intake can manage on its own.
With 20 years of legal experience working with 7, 8, and 9-figure law firms, along with being in the top 1% of LinkedIn creators in the legal industry on the platform (source: LinkedIn SSI), Delisi shares strategies to drive law firm case referral growth. Everything from handwritten cards, to networking (not forgetting to follow up after), newsletters, training intake, creating a legal podcast, thoughtful gifting, and (of course) using LinkedIn can be systematized.
Want to increase attorney case referrals, but not sure what to do, or where to start? First Call Friday!