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What are the consequences of bad marketing data for law firms? Bad marketing data can lead to inaccurate business decisions within law firms. Issues such as missing or incorrect information in referral sources, revenue tracking, and case details can hinder effective decision-making. Without reliable data, firms may struggle to assess performance, identify trends, and optimize their marketing strategies. Do law firms often struggle with implementing effective data analytics pr

Why Law Firms Should Empower Their Teams to Gift Gifting isn’t just a marketing task—it’s an opportunity to build authentic, lasting relationships. In this episode of From Coffee to Cases, Delisi Friday , founder of First Call Friday , shares how law firm owners can empower their teams to make gifting more personal, consistent, and impactful. Empowering the entire team—not just the marketing department—creates efficiency and buy-in. When employees feel trusted to take part in

Everyday Interactions That Can Lead to Referrals Delisi Friday encourages lawyers to look closely at the people they interact with regularly — the coffee shop barista, the neighbor next door, a family doctor, or even a hairstylist. These everyday contacts often know them personally and are in constant conversation with others who may need legal help. She gives simple examples: a neighbor who proudly recommends her to lawyers needing referral-marketing guidance, or her hairst

Why Law Firms Should Reevaluate Their Professional Organizations Delisi Friday explains that lawyers often renew memberships, sponsorships, or donations year after year without much thought. Firms automatically say yes when familiar organizations ask for contributions, but rarely pause to ask why. She stresses the importance of setting aside time each year — ideally with the leadership team — to review every professional group, nonprofit, and sponsorship. The goal is to ask: