All Posts

Everyday Interactions That Can Lead to Referrals Delisi Friday encourages lawyers to look closely at the people they interact with regularly — the coffee shop barista, the neighbor next door, a family doctor, or even a hairstylist. These everyday contacts often know them personally and are in constant conversation with others who may need legal help. She gives simple examples: a neighbor who proudly recommends her to lawyers needing referral-marketing guidance, or her hairst

Why Law Firms Should Reevaluate Their Professional Organizations Delisi Friday explains that lawyers often renew memberships, sponsorships, or donations year after year without much thought. Firms automatically say yes when familiar organizations ask for contributions, but rarely pause to ask why. She stresses the importance of setting aside time each year — ideally with the leadership team — to review every professional group, nonprofit, and sponsorship. The goal is to ask:

In this episode of From Coffee to Cases, Delisi Friday shares how thoughtful, personalized gifting can deepen referral relationships and keep your law firm top of mind—without breaking the bank. From practical items to creative gestures, Delisi explains how intentional gifts can speak volumes about care, connection, and attention to detail. Why does thoughtful gifting matter in referral relationships? According to Delisi , gifting is more than a polite gesture—it’s a lasting

In this episode of From Coffee to Cases, attorney Delisi Friday dives into the mindset and strategy that help small law firm owners stop chasing leads and start running their firms like real businesses. Through her experience working with small law firms across the country, Delisi breaks down the shift from reactive marketing to sustainable business growth — one built on systems, structure, and a clear vision. Why do so many small firm attorneys get stuck in “busy” mode? Man