Make November The New December

Why should attorneys rethink sending holiday gifts in December?

December is a common time for holiday gifting, with many law firms sending out similar presents, like popcorn tins and wine bottles. These gifts often feel obligatory and fail to make an impact. By sending gifts in December, attorneys join a crowded space, making it difficult for their gestures to stand out.

How can attorneys make their gifts more impactful and memorable?

Gifts should be used to build and nurture relationships. Sending them during a less crowded time, like November, can make them more impactful. November is a time of thankfulness and gratitude, aligning well with the intent behind gift-giving. Sending gifts in November with a message of appreciation ensures they are received as thoughtful gestures rather than just another holiday obligation.

What should attorneys do instead of gifting in December?

Attorneys should consider making November the new December by sending gifts and cards that express thankfulness and appreciation. Creating a referral partner list, deciding on personalized gifts, and including hand-written notes can make these gestures more meaningful. Hand-delivering gifts or adding personal touches like hand-written cards can further enhance their impact.

Why do hand-written cards make a difference?

Hand-written cards provide a personal touch that recipients value highly. Unlike gift baskets whose contents may be consumed quickly, a hand-written note expressing genuine appreciation often gets saved and cherished. Such cards show that the sender took the time to express personal gratitude, lending a lasting impact.

How does November gifting differ from December gifting?

Gifting in November allows attorneys to focus on themes of gratitude and appreciation, contrasting with the expected holiday gifts of December. A thoughtful message that aligns with Thanksgiving's sentiments makes the gift stand out, showing that it isn't just a seasonal obligation but a sincere gesture of thanks.

What results can attorneys expect from gifting in November?

Attorneys who shift their gifting to November and focus on thoughtful, appreciative messaging can see positive results. An example is an attorney who sent personalized thank-you cards in November and received four cases in one week. The impact comes from the sincerity of the gesture, not the gift's monetary value.

What should attorneys remember about holiday and gift strategy?

Attorneys should recognize that the strategy is about standing out and leaving a lasting impression. By shifting gifting to November, they avoid holiday rush stress, postal delays, and crowded gifting. This strategic approach ensures their gestures are received in the intended spirit of gratitude and appreciation.