
Delisi Friday - Bio
I help lawyers grow their business, because I've lived in their world since I was 15. My father Demetrio Duarte, Jr. is a true trial lawyer with over 200 trials to verdict. I grew up in his law firm doing almost every job within the firm, since 1999. I've prepared for and participated in over a dozen criminal and civil trials. This is why working with trial lawyers is my passion.
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In the past decade, I have worked in 4 separate 8-figure businesses, 3 of them being law firms, 2 of them were at the same time.
I spent 2 years as Chief of Staff to RJon Robins, attorney, founder or co-founder of two 8-figure businesses ($34MM & $50MM in 2024), and several more 7-figure businesses in his enterprise. The company most people know RJon for is How to Manage a Small Law Firm. He has helped more lawyers grow their law firm than anyone else in this country, so being his right hand for 2 years was a true honor, helping me see what managing a law firm truly takes. RJon has singlehandedly made the biggest impact on my life - he is the reason I knew I should create First Call Friday and did it with confidence.
**My biggest professional achievement was helping RJon create and launch a business which after 18 months grossed $50M and helped 17,000 small businesses across the country.**
Before working with RJon, I spent seven years at Cowen Rodriguez Peacock an 8-figure boutique personal injury law firm handling trucking and commercial motor vehicle cases. As producer and voice of the award-winning Trial Lawyer Nation podcast, I helped spotlight leading voices in personal injury. I also founded an annual CLE event "Cowen's Big Rig Boot Camp" which drew personal injury lawyers from across the country, and helped grow the firm from 7-figures to 8-figures and the staff in San Antonio from 3 to 30 entirely through (B2B) referral marketing.
2022 was my final year serving as co-chair of the Legal Marketing Association (LMA) Plaintiff Firm SIG where I helped plan beneficial plaintiff / B2C programs and raise awareness for plaintiff firms within LMA.
My legal marketing experience includes exclusive B2B (referral attorney) marketing with law firms across the nation, CLE event planning, intentional gifting, networking, brand recognition, former client engagement, legal podcasting, direct mail marketing, and being a LinkedIn Creator ranked in the Top 50 in the legal industry in the United States (via Favikon since 2025).
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Today I bring the same passion, insight, and experience to support trial lawyers across the United States grow their law firms with referral marketing and building relationships to last the test of time.





I'm also a proud wife and mom. This photo is why I started my business.
