Referral Marketing for Solo, Small,
and Mid-Sized Law Firms

Revenue shouldn’t depend entirely on your ad budget. With First Call Friday, you’ll build or refine a relationship-driven referral system you can do for yourself, or your team can manage for you.

20 + years in the legal industry
National CLE speaker
Top 50 in the U.S. on LinkedIn in legal
Expert in attorney referrals

Trusted by 44 law firms, in 18 states, across 9 practice areas ... and growing.

Who We Help

Associates ready to grow a real book of business before they make partner.
Entrepreneurial attorneys who want to launch or grow their law firm with a referral system they can rely on that focuses on people first.
6, 7, or 8-figure law firms, who don't want to depend entirely on ad agencies and PPC to create profitable relationship-driven business relationships to drive case referrals.
Practice areas like personal injury, family, employment, criminal defense, estate planning / probate, tax, intellectual property, and real estate that are NOT highly regulated.
Lawyers who believe AI will NEVER replace a human on the phone who shows compassion and empathy when someone needs REAL help in a time of SERIOUS need.

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How We Help

Private coaching and consulting on a monthly or retainer basis (based on availability)
Law firm, bar association, and legal conference training
Pocket Docket with Delisi Friday - an online community of lawyers focused on referral-based growth, including live group trainings, office hours, a resource library, online training videos, and networking opportunities
Speaking - Delisi delivers practical, workshop-style presentations to teach lawyers how to build referral systems that generate consistent cases. Attendees leave with a clear plan, not just notes, grounded in real-world examples from her 20+ years in the legal industry (Delisi is a CLE approved speaker). Not theory.

Learn More About Services Offered

Does Any Of This Sound Familiar?

Your best cases come from referrals, but you have no strategy to generate more of them.
Your law firm receives referrals, but no one tracks who sends them, what happens to them, or what they're worth.
Your attorneys have valuable referral relationships, but no one consistently nurtures them.
Your "referral strategy" lives in someones head and only happens when someone remembers, instead of a true system your firm can manage and scale.
Someone sends your firm a referral, but there's no system to make sure they're thanked, updated, and remembered.
You have referral partners who no longer send you cases and you don't know why.
Your lawyers network, go to conferences, have lunches, and meet other attorneys, but there's no strategy for what happens next.
Your intake team was trained to accept or reject cases, but not to connect them using Delisi's ARC™: Accept, Reject, Connect method.

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First Call Friday

First Call Friday was founded by Delisi Friday in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing.

Not ads, not billboards, and not relying entirely on PNCs calling your law firm to sign up new cases. First Call Friday is about real relationship building among lawyers, referral partners, current clients, and former clients.

If ads are your only source of business, you're not just gambling on your marketing - you're betting IT ALL. No law firm owner should take that risk. And no attorney should gamble their entire docket of cases being filled just by the law firm's marketing. You can be a rainmaker and build a referral pipeline of your own.

First Call Friday can teach you how to turn rejected cases into a referral system intake can manage on its own.

With 20 years of legal experience working with 7, 8, and 9-figure law firms, along with being in the top 1% of LinkedIn creators in the legal industry on the platform (source: LinkedIn SSI), Delisi shares strategies to drive law firm case referral growth.

And once we've determined a strategy right for you and/or your law firm, it's time to outline the tactics used, create a plan to follow, and take action. From a simple calendar system in Outlook and a list of names for associates just starting out, or a dashboard connected to a CMS and CRM with reporting and KPIs, First Call Friday can help.

Want to increase attorney case referrals, but not sure what to do, or where to start? First Call Friday!