Law Firm Social Media Strategy Refresh

Service Description

This package includes: • Onboarding Call With Law Firm Owner – This 60-minute onboarding call will be to discuss what is working well on social media, what is not working well, discussing social media examples of what the law firm owner likes and does not like to see, comfort levels of information shared on behalf of the law firm, boundaries for content creation, brand and tone of the messaging, and who can help with these efforts. • Onboarding Call With Law Firm Social Media Team – This 60-minute onboarding call will be with anyone who helps with the social media for the law firm (internal staff or a vendor), to help uncover challenges, assess areas of improvement, and get buy-in for ideas and brainstorming ways to improve the law firm’s social media presence. • Content Pillar Creation – This session will be to create content pillars for the law firm. What are the content pillars, who can help create this content, what is needed to create this content, and when can it be created. • Strategy for Content Creation and KPIs – This session will be to create a strategy for social media using the content pillars created. The content creation strategy will also include estimated cadence and agreed upon KPIs to deliver these items. • Finalization of Social Media Strategy – This will be the final approval of the social media strategy refresh by the law firm owner and an agreement from all on next steps.